50M+ ticket sales
•
10x avg. uplift in ROAS
•
Event-only specialists
10x avg. uplift in ROAS
Event-only specialists
50M+ ticket sales
We’ll run your paid ads end to end, turning them into a reliable, profitable channel that helps sell out your events.
Works with any ticketing platform
The only ads partner built by ticketing platform founders
Trusted by 50+ organisers & venues globally
Club Chemistry
Venue
+20x ROAS
•
+146% revenue
“Working with SOMA has been one of the best decisions we’ve made. They have a real understanding of the nightlife and hospitality world.”
Immersive Drone Light Shows
Experiences
+21.6% revenue
•
-35% cost per lead
“SOMA’s expertise has played a key role in accelerating the growth of our UK business, giving us the confidence to expand internationally.”
Dublin Coffee Festival
Festival
+63.5% ticket sales
•
+5.3x ROAS
“SOMA helped us achieve record ticket sales for one of our larger international festivals, and have since supported our other shows across the UK & Ireland.”
Raver Tots
Festival
+3.7x ROAS
“SOMA took the time to understand our business, data and strategy, leading to stronger results, better use of ad spend and a 3.7x increase in our ROAS.”
Throwback Events
Festival
+40.1% in sales
•
+363% in ROAS
"SOMA have become the trusted day-to-day managers of our paid ads, so we can focus on expanding the business. The results they’ve delivered played a huge part in our growth.”
Groovy Disco Tech
Clubbing
+78% ROAS
“Working with SOMA means having a team that genuinely cares, unmatched digital marketing expertise, and insights and results we couldn’t achieve in-house.”
Stop gambling on event sales
Most organisers rely on boosted posts, last-minute ads, and guesswork. Some events sell out. Others don’t. We take a different approach. We’ve spent 19 years building and testing what actually sells tickets, and turned it into a system that works.
Throwback Events
Clubbing
“SOMA have become the trusted day-to-day managers of our paid advertising, giving us the time to focus on expanding the business and launch new concepts. They're proactive, highly communicative and always available when we need them. The results they've delivered have played a significant part in our growth.”
+44.3%
Increase in YOY revenue
+363%
Increase in ROAS
Raver Tots
Festival
“SOMA took the time to understand our business, data and strategy, leading to stronger results, better use of ad spend and a 3.7x increase in our ROAS. The whole process has been thoughtful, transparent and performance focused.”
+3.7x
Increase in ROAS
Club Chemistry
Venue
“Working with SOMA has been one of the best decisions we’ve made. Revenue is up 146% thanks to their strategic insight into our data, audience and content. They’re sharp, creative and brilliant to work with, and have a real understanding of the nightlife and hospitality world.”
+20x
Increase in ROAS
+146%
Increase in revenue
We don’t sell marketing. We drive ticket sales at a lower cost, with campaigns that improve over time. We handle everything from strategy to optimisation, so you don’t have to manage the channel or guess what to change.
You run the event. We fill it.
Monthly Plan
From £2,000/month • 3-month minimum
With Managed Paid Ads, we handle strategy, setup, targeting, retargeting, creative testing, reporting and ongoing optimisation. You don’t need to manage the channel or work out what to change between events. You focus on running your events and we focus on selling them out.
Event organisers running at least monthly events, with £1,500+/month ad spend
Organisers that want predictable, scalable ticket sales without managing it themselves
Organisers ready to treat marketing as a system, not a monthly gamble
Your success is our success
For more than 20 years we’ve worked with venues, festivals and artists through Fatsoma, helping drive more than 50 million ticket sales. We understand how different audiences buy tickets, from students and club crowds to festival-goers, immersive experiences and live entertainment. We know the sales patterns, behaviours and moments that drive demand because we’ve spent decades inside the live events industry.
Fatsoma has been inside this industry since 2006. We've worked with over 45,000 organisers.
We've seen what works and what doesn't, so every strategy is built on real insight, not assumptions.
We have the answers
Yes. We've worked across nightlife, student events, festivals, ticketed experiences, live music and venues. The system adapts to your audience, because it's built on buyer behaviour, not event type.
Yes. Fatsoma does make the system more powerful, especially for retargeting and building owned audiences, but it’s not a requirement to get started.
£1,500/month is the practical minimum for the system to generate enough data to work properly. Most of our clients spend £1,500–£5,000/month depending on event frequency and ticket price. That spend becomes more efficient with every event you run.
Most organisers have. Usually because they used generic ecommerce strategies on an event audience. SOMA is built specifically for ticket sales. The targeting, creative, funnel and retargeting approach is completely different to what you've probably tried.
Most clients see meaningful improvement within their first two or three campaigns. Full compounding performance (where each event is measurably cheaper to sell out than the last) typically develops over 60–90 days.
Because percentage models create the wrong incentives. An agency on a percentage deal earns more when you spend more, whether or not it's working. Our flat fee means our only incentive is your results. We win when you sell more tickets. That's the only alignment that makes sense.
Three months. That's what the system needs to build proper data, refine audiences and start compounding. Most clients stay well beyond that, because the results keep improving.
Book a strategy call and we’ll review your setup, show you what’s working, what isn’t, and what the system would look like for your events.
