Sell more tickets with profitable Meta Ads.

Sell more tickets with
profitable Meta ads.
Step-by-step course
All event sizes
4x average ROAS

Unlock the proven system built for event organisers and venues who want Meta ad campaigns that convert.

Get Started for £749
Learn by yourself or with our 1:1 support.
Built on the exact system our clients pay £2k/mo for
Learn from the team behind                    Trusted by 40k+ event organisers
Built on the exact system our clients pay £2k/mo for
Learn from the team behind                 Trusted by 40k+ event organisers

What you’ll get.

A clear, step-by-step system designed to maximise your Meta ads ROAS, built on the exact strategies and methods our clients pay £2,000/month for.

Target the right people

Get your ads in front of people ready to buy, even if you’re starting from scratch. Learn how to attract the right audience and build campaigns that grow with real customer data.

Spend your budget where it works

Stop wasting ad spend on guesswork. Learn how to set up campaigns that scale and drive the biggest returns. Without blowing your budget.

Track what actually matters

See exactly how your ads are performing in real-time. Spot the key metrics that matter, and make smarter decisions, faster.

A system that delivers results.

Our system is proven to work. We run Meta ads every day for event organisers and venues across the world, helping them sell out shows and scale their growth.

Now, we’re sharing the same framework in this course, so you can achieve those results yourself.

3.7x increase in ROAS

“SOMA took the time to understand our business, data and strategy, leading to stronger results, better use of ad spend and a 3.7x increase in our ROAS. The whole process has been thoughtful, transparent and performance focused.“

Mike Pickets, Raver Tots

20x increase in ROAS

“Working with SOMA has been one of the best decisions we’ve made. Ticketing revenue is up 146% thanks to their strategic insight into our data, audience and content. Sean is sharp, creative and brilliant to work with, and has a real understanding of the nightlife and hospitality world.”

club chemistry
Club Chemistry

3.7x increase in ROAS

“SOMA took the time to understand our business, data and strategy, leading to stronger results, better use of ad spend and a 3.7x increase in our ROAS. The whole process has been thoughtful, transparent and performance focused.“

Mike Pickets, Raver Tots

20x increase in ROAS

“Working with SOMA has been one of the best decisions we’ve made. Ticketing revenue is up 146% thanks to their strategic insight into our data, audience and content. Sean is sharp, creative and brilliant to work with, and has a real understanding of the nightlife and hospitality world.”

club chemistry
Club Chemistry

Your SOMA experts.

jacob lakeland
Meet Jacob Lakeland

A driving force behind growth for the UK’s top events.

Jacob has worked with hundreds of leading event organisers, helping drive over £50 million in ticket sales. He’s supported everything from grassroots gigs to large-scale festivals across the UK.
sean fay
Meet Sean Fay

The paid ads expert behind sold-out shows across the UK and beyond.

Sean helps dozens of the UK's leading event organisers scale their ROAS and consistently sell out their events. He turns ad spend into real-world results for venues, promoters, festivals, and artists.
paul stacey
Meet Paul Stacey

Visionary force behind Fatsoma & SOMA.

Paul leads two industry-shaping companies, trusted by over 40,000 event organisers, that inspire and empower millions to enjoy more extraordinary real-life experiences. His team brings this expertise to you through the Meta Ads Course.

The Course.

We've perfected and proven this system after working directly with 40+ event organisers. Now it’s your turn to make your Meta ads more profitable.

The course is broken down into a short setup and a series of easy-to-follow videos. Our supporting materials, including cheat sheets and reference guides, will help you to follow along and are available to revisit at anytime.

Core Principles

What you’ll learn
How Meta ads marketing for events is different, and the most important metric to track.

Strategic Foundations

What you’ll learn
The best way to plan, budget, and build funnels that convert interest into sales.

Setup and Configuration

What you’ll learn
The best way to future-proof your tracking, understand your data and plan future ad campaigns.

Campaign Construction

What you’ll learn
The best way to build proven ad funnels that attract, retarget, and convert ticket buyers.

Optimising and Scaling

What you’ll learn
The system to optimise and scale confidently for profitable growth.

Ad Account Audit and Setup Call

Clean up your Meta ads account and unlock expert guidance
01

Core Principles

Understand how we approach Meta ads for events
02

Strategic Foundations

The essential starting point most event organisers neglect
03

Setup and Configuration

Build a bulletproof tracking system
04

Campaign Construction

Launch campaigns that actually convert
05

Optimisation and Scaling

From "It’s Working" to "It’s Scaled"

Industry-specific Playbooks

Proven tactics for your event type

Mini-systems for Speed and ROI

Micro wins that save time and money
Get Started for £749
Learn by yourself or with our 1:1 support.
Get Started for £749
Choose your route: go solo or get 1:1 support from the SOMA team

Take the course by yourself or with our 1:1 support

Whether you prefer to work independently or want hands-on guidance from the SOMA team, there’s a route built for you. 

Learn by yourself

Get the step-by-step system designed to maximise your Meta ads ROAS.
£749
(inc. VAT)
Buy Now
Full access to every course module
Bonus supporting materials, templates, and cheat sheets
Lifetime access so you can revisit and refine your campaigns anytime

Get our support

Get even faster results with our 1:1 expert support. We’ll even implement your first campaign for you.
£2,999
(inc. VAT)
Book a Call
Everything from the self-paced course
1:1 consultation call with our Meta ads experts
1 month of WhatsApp and email support while you launch your first campaign

            “SOMA’s expertise and attention to detail has made a huge impact on our shows, delivering exceptional results and exceeding expectations. I am incredibly grateful for their professionalism and passion. Highly recommended for anyone looking to elevate their paid marketing efforts.”

George Thoburn, Clock Factory Bristol

Still wondering if this course is for you?

Do I need experience with Meta ads?

Will this course work for my type of events?

How long will it take to see results?

Who’s teaching this?

How long is the course and what will I walk away with?

What makes this different from other Meta ads courses?

Don't have time to do this all by yourself? We can do it for you.

Not sure yet? Try this first.

Improve your campaign performance with these 3 quick Meta ads fixes you can make in under 5 minutes.

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