All event sizes
•
4x average ROAS
•
Step-by-step course
All event sizes
4x average ROAS
Step-by-step course
Unlock the proven system built for event organisers and venues who want Meta ad campaigns that convert.
Built on the exact system our clients pay £2k/mo for
Built on the platform behind 50M tickets & 45K organisers.
Get your ads in front of people ready to buy. Learn how to attract the right audience and build campaigns that grow with real customer data.
Stop wasting ad spend on guesswork. Learn how to set up campaigns that scale and drive the biggest returns. Without blowing your budget.
See exactly how your ads are performing in real-time. Spot the key metrics that matter, and make smarter decisions, faster.
Club Chemistry
Venue
“Working with SOMA has been one of the best decisions we’ve made. Revenue is up 146% thanks to their strategic insight into our data, audience and content. They’re sharp, creative and brilliant to work with, and have a real understanding of the nightlife and hospitality world.”
+20x
Increase in ROAS
+146%
Increase in revenue
Dublin Coffee Festival
Festival
“We started working with SOMA two months before one of our larger international festivals. By aligning with our goals and implementing a new paid advertising strategy, they helped us achieve record ticket sales. The team provides valuable expertise in areas from content strategy to sales analysis, and have since supported us across various other shows across the U.K. & Ireland.”
+5.3x
Increase in ROAS
+63.5%
Increase in ticket sales
Immersive Drone Light Shows
Experiences
“Over the last six months, SOMA has helped us elevate our event launch strategy through a locally tailored, data-driven approach. Their expertise has played a key role in accelerating the growth of our UK business, giving us the confidence to expand internationally. We’re now preparing to launch in the US, and we’re excited to continue working with the SOMA team as we take this next step.”
35%
Decrease in cost per lead
+21.6%
Increase in on-sale revenue
Jacob Lakeland • Sales Director
Jacob has worked with hundreds of leading event organisers, helping drive over £50 million in ticket sales. He’s supported everything from grassroots gigs to large-scale festivals across the UK.
Sean Fay • Paid Ads Specialist
Sean helps dozens of the UK's leading event organisers scale their ROAS and consistently sell out their events. He turns ad spend into real-world results for venues, promoters, festivals, and artists.
Paul Stacey • Founding Director
Paul leads two industry-shaping companies, trusted by over 40,000 event organisers, that inspire and empower millions to enjoy more extraordinary real-life experiences. His team brings this expertise to you through the Meta Ads Course.
Training Programme
Go solo or get 1:1 support from the SOMA team
We've perfected and proven this system after working directly with 40+ event organisers. Now it’s your turn to make your Meta ads more profitable.
The course is broken down into a short setup and a series of easy-to-follow videos. Our supporting materials, including cheat sheets and reference guides, will help you to follow along and are available to revisit at anytime.
Core Principles:
How Meta ads marketing for events is different, and the most important metric to track.
Strategic Foundations:
The best way to plan, budget, and build funnels that convert interest into sales.
Setup and Configuration:
The best way to set up and future-proof your tracking, so you can understand your data and plan future ad campaigns.
Campaign Construction:
The best way to build proven ad funnels that attract, retarget, and convert ticket buyers.
Optimising and Scaling:
The system to optimise and scale confidently for profitable growth.
Whether you prefer to take the course solo or get hands-on support from the SOMA team, there’s a path for you.
(inc. VAT)
Get faster results with 1:1 expert support. We’ll even set up your first campaign.
Everything from the self-paced course
1:1 consultation call with our Meta ads experts
2 months WhatsApp/email support while launching your first campaign
Personalised performance feedback and scaling advice
We have the answers
Nope. Our system’s designed to work even if you’ve never touched Meta ads before. You’ll learn how to build, launch, and optimise campaigns from scratch. If you’ve already run ads, it’ll sharpen your approach and cut out the guesswork.
Yes, it’s made for all event organisers. From club nights and gigs to talks, festivals, and daytime experiences. If you’re selling tickets, this course fits.
Some organisers see improvements within days, but we recommend allowing around 30 days. This isn’t a quick fix, it’s a repeatable system you can rely on every time you launch an event.
It’s built and taught by the team behind Fatsoma and SOMA, who manage paid ads for over 40 event organisers across the UK. You’ll be learning the exact approach we use to run high-performing Meta campaigns every day.
It’s built to fit around you. Complete it in a few hours or spread it over a week, whatever works. By the end, you’ll have a campaign ready to launch, and the confidence to tweak, relaunch, and scale it again and again. It’s a system you’ll actually use.
Most Meta ads courses are built for e-commerce or agencies. This one’s made specifically for event organisers and it’s based on what works to sell real events. No filler, no fluff. Just a clear, proven framework that gets you running effective campaigns fast and turning clicks into ticket sales.
If you’d rather skip the setup and have our team run the system for you, we can do exactly that. Our Paid Ads service uses the same proven framework taught in this course — we’ll just handle it all on your behalf. From strategy to optimisation, we’ll manage your campaigns so you can focus on running your events.
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